Every bride needs a gorgeous coiffure and back at the beginning of the year, we blogged to all our fabulous hair-do’ers out there about the Aveda Toronto Born-To-Style Scholarship contest. The post was a call to untrained stylists across Canada to put their skills and passion to the test and go head-to-head (pun intended!) in hopes of winning a full $10,000 scholarship for a year-long, 2,000-hour practicum in five Aveda hairstyling schools: Vancouver, Calgary, Winnipeg, Montreal and Toronto.
Last week, the top 5 finalists gathered on posh King St. East – at the Aveda Institute, Toronto and we were invited to witness the show-down! Ofcourse, we had to bring mINK Creative to capture the details. So Mary and Jenn put on a couple of little black dresses, completed the look with some fabulous stilettos, and hit the town.
Greeted by some friendly Aveda faces and food + drinks at the door, we knew we were in for a great night!
Contestants, models, and the media frenzy gathered upstairs and eagerly awaited the show to begin. Without formal hairstyling training, finalists were judged on artistic vision – creativity in style, overall concept, and clothing as showcased by their models.
As cited by Living Columnist, Leanne Delap over at the Toronto Star, the 150 guest attendee list was hand-selected to represent family and hair folk, as well as the city’s top fashion and beauty bloggers. (How lucky were we to be invited to attend?!)
The stars of the night, though, were the two top-prize winners – Meladee Gammelsetter and Jessie Lacina – who took home a full tuition scholarship that will change their professional career for the rest of their lives! All runner-up finalists were awarded bursaries toward their AVEDA education as well.
Here are some of our Behind-The-Scenes shots of the evening!
A special Thanks goes out to Social Relevance Engineer, Rob Campbell – we love working with this guy! (clearly) — and to Jennifer at mINK Creative for being there to capture it all.
To check out all our photos from the Born To Style event, head over to the WeddingGirl Dot Ca profile on Facebook!